Food cart franchising has been trending since its
debut on 2005. But unlike its ancestors which are the push carts selling fish
balls, squidballs and kikiam; or the pedicab of home-made pizza, sorbetes or ice
scramble; dont forget to mention the
ever heavy or light “Taho” and “Balot”; all this ancestors are personally
operated by their owners on a single handled retailing or a network of 3 or
more retailers. Meaning to say, all this proprietorship are own investments,
personally managed and time consuming trial and error experiences.
Unlike in a franchised business like this food carts,
the franchisee or investor will just pay the franchisors to teach them, train
them and share to them all those school of knox learned knowledge in starting,
operating, sustaining, managing and accounting skills to run the business.
Know the market!
If you are to start your own business you have to
study all the facets of the business. Starting with the “what product is IN in
the market today?” in that way you will know what specific product is needed by
the specific market on a specific location. You can do this by being in the
area in a certainly long period of time, you have to know the demographics of
the area, learn the spending power of the people in the area, get to know their
likes and taste. You can conduct personal surveys or you can get people to
gather the informations needed. All of which will cost you money!
Know the Product!
When you have a product in mind to sell, the next
things is how to get it. Research on list of suppliers, the cheapest one will
give you more profit, the high-quality one will sustain your product in the
market for a long period of time and those suppliers who will give you terms will most likely be your long term partners.
Know the strategy!
You have the market and you have the product, now you
have to know how make them meet. How your product will capture the attention of
your market and how your market will purchase your product? You can create
promo packages or combo products that
will capture the taste and budget of the buying public.
Know your system!
Now that the market is buying your products, you
should create a system that will product your investment internally. create
inventory procedures, reporting mechanics and thief proof accounting system
that will take care of your growing business.
Know your growth!
Every successful businessman’s destination (not just
dream) is the growth of their business. learn to make expansion programs, will
you add more products or just variety of them? will you focus on a certain
segment of the market or will you create packages that will lessen the
generation gap of your clients?
Go for Franchise!
All these market researches have been experienced by
the franchisors. And as part of their
expansion program for their business they have gone franchising to invite
other investors and enterprising
individuals to share their success with.
Avoid the time consuming trial and error stage,
instead of wasting your money on a whole course of learning the procedures,
invest on franchising that will give you the crash course of each business
concept! Avoid the hassle in hunting and searching for the best suppliers, the
franchisors have already tested most of them. Avoid the hassle of going to the
market selecting your every purchase, the franchisors are obliged to serve you the highest quality product
possible. Avoid the risk of theft and unruly services crews, the franchisors
are free to train them. Lessen your risk in having a business, the franchisors
have already spent their previous riches in taking the risk of doing business.
Avoid bankruptcy! Be a Franchisee!
Happy Franchising!
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